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Personal transportation

The automotive sector is facing what is arguably its greatest challenge since inception, fundamentally having to rethink how it invests, how it attracts customers and critically, how it sees the concept of personal transportation overall.

The rise of autonomous driving, connectivity, electrification and shared mobility (ACES) mean that even in a changed landscape, competition will be fierce for a potentially smaller but definitely more discerning and demanding consumer market.

Our analysis starts with the way the sector and brands within it position themselves now and addresses head on, the fragmentation that exists in relation to addressing sustainability challenges, considering the entire value chain.