We know that every company has the potential to acquire commercial advantage by closing the ‘say do gap’. And we understand that every business and sector is different. Accomplishing meaningful change within a specific business therefore requires a deep understanding of its customers, commercial drivers and approach to sustainability.
Five sectors in focus
We know that every company has the potential to acquire commercial advantage by closing the ‘say do gap’. And we understand that every business and sector is different. Accomplishing meaningful change within a specific business therefore requires a deep understanding of its customers, commercial drivers and approach to sustainability.
We have identified five priority sectors, chosen for their environmental impact, the breadth of opportunity for consumer-led change and the extent of the ‘say do gap’ among their consumers.
These five sectors also cover key aspects of the daily lives of most people: how we heat and power our homes, how we travel, what we wear, when and where we eat out and how we holiday. We believe that these sectors stand to benefit the most from closing the ‘say do gap’ and have the potential to make the greatest positive impact on the environment.